Ethical marketing: Building trust and consumer engagement in the digital age

March. 20, 2024 | By Victoria Martinez - Smart Brief

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer.

This has become a movement that generations from baby boomers to Generation Z have embraced. These consumers demand transparency and authenticity from brands.

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4 Ways AI Is Revolutionizing Targeted Advertising — And How to Balance Its Ethical Implications