What is Instacart Ads, and What Metrics Can I Track to Measure Its Success?

May. 2, 2024 | By Madeleine Radunz - Adverity

The retail landscape is undergoing a digital revolution, and Instacart stands at the forefront.

This online grocery pick-up and delivery service has become a game-changer, offering unparalleled convenience to shoppers and a unique advertising platform for brands. 

As the world of retail advertising expands beyond traditional channels, understanding how to thrive in innovative spaces like Instacart is crucial for brands seeking success. In this blog, we’ll take a look at Instacart and what metrics you can track to measure the success of your Instacart Ads campaigns.

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The media network opportunity: Moving beyond retail