4 Ways AI Is Revolutionizing Targeted Advertising — And How to Balance Its Ethical Implications
March. 25, 2024 | By Pritom Das - Entrepreneur
Targeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision.
However, this transformation also raises pressing questions about ethics, transparency and establishing trust with customers.