4 Ways AI Is Revolutionizing Targeted Advertising — And How to Balance Its Ethical Implications

March. 25, 2024 | By Pritom Das - Entrepreneur

Targeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision.

However, this transformation also raises pressing questions about ethics, transparency and establishing trust with customers.

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