We are delighted to welcome Track as a new I-COM Member.

We are delighted to welcome Analytic Edge as a new I-COM Member.

Drawing from years of experience working closely with our clients, we distil invaluable insights into navigating the implementation of a Customer Data Platform (CDP).

Commercial intelligence company Analytic Partners has been named a Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 report.

In the US, real-time television ad measurement firm iSpot has acquired TV ad impact measurement company 605.

Eyeota, I’m David Mason, the Sales and Product Director of Experian Marketing Services. I’ve been with Experian for over 15 years and can say Experian really understand the challenges with extracting value from data.

Acxiom, All the world is talking about Barbie, the good, the bad, the ugly. Is this movie too left-wing or right-wing or pushing this agenda or that? All of it can make your head spin and question whether to take your family to see it.

Adverity, The bar for what it means to be analytically mature keeps rising, so it can be difficult to keep up.

Diageo is incredibly excited to today launch our Sustainable Supply Chain Programme, a premier learning opportunity for diverse-owned businesses.

TBWA, The paper shares how brands who have broken away from ‘best practises’, have discovered the possibilities on newer platforms, and are being rewarded.

Mediaocean, the mission-critical platform for omnichannel advertising, has announced the promotion of Nick Galassi to President and Chief Financial Officer.

As ever, Cint remains focused on optimisation and innovation. After all, in the ever evolving world of digital market research, there is always much to do.

Arimadata, The era of one-size-fits-all advertising is over.

YouTube is now looking to expand its gaming presence beyond just watching gaming content, with a new ‘Playables’ feature that will let users play simple games in-stream.

Habu, the Global Innovator in Data Clean Room Software, announces it is bringing Google Cloud’s generative AI capabilities with Google Cloud to help enterprises and their partners implement data clean rooms with greater velocity and scale.

When Lenses arrived in 2015, Snapchatters were delighted as they transformed their look through augmented reality

Smoothing makes data less noisy and thus easier to model.

With third-party cookies deprecating on Chrome representing the last remaining third-party signal to fall – and an expiration date looming on the horizon – it’s critical for anyone without a plan in place to begin implementing sustainable solutions.

The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative personalization at scale and extract valuable insights from vast amounts of data.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.