AI's Crucial Role in Enhancing Identity Resolution for Marketing
Sep. 27, 2023 | By Andy Johnson - Adstra
Adstra, The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative personalization at scale and extract valuable insights from vast amounts of data.
For the marketing use case, one of the most promising aspects of AI is predicting identity, which is to say – the person at the heart of personalization.
The hopes of AI-powered creative rest on identity, which is why we should explore with equal interests how AI will apply the process of identity resolution itself.