Magnite Inks Deal With Mediaocean to Boost Access to CTV For Local Linear Buyers
Aug. 31, 2023 | By MediaOcean
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.
“As traditional television and digital increasingly converge, we remain committed to enabling omnichannel execution and providing interoperability with key players across the advertising ecosystem,” said Richard Pacheco, SVP Strategic Partnerships at Mediaocean. “We’re excited to give local linear TV buyers a direct avenue to the entirety of Magnite’s premium CTV supply through existing workflow in our platform.”