Why interoperability will be key after third-party cookie deprecation and other signal loss

Sep. 7, 2023 | By Travis Clinger - LiveRamp

With third-party cookies deprecating on Chrome representing the last remaining third-party signal to fall – and an expiration date looming on the horizon – it’s critical for anyone without a plan in place to begin implementing sustainable solutions.

We as an industry started this journey years ago, and we at LiveRamp continue to help our partners, customers, and stakeholders on their own journeys, while welcoming new ones to start realizing benefits immediately. Amidst third-party signal loss, including third-party cookie deprecation, it’s important for publishers and marketers to make a seamless transition to cookieless addressability, and reach and scale are critical parts of this.

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