Dream On, Together

Aug. 29, 2023 | By Snapchat

When Lenses arrived in 2015, Snapchatters were delighted as they transformed their look through augmented reality – they sprouted dog ears, changed hair color in an instant, and shared with their friends who couldn't wait to react to the fun.

Recent advancements in AI are unlocking even more possibilities. Starting today, with a new Gen AI powered feature called Dreams, Snapchatters can create fantastical images that let them try on new identities–be it a mermaid in a deep-seascape, or a renaissance era royal.

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