Data and Measurement Partnerships for Snapchat
April. 11, 2024 | By MrWeb
Snap Inc, parent of photo sharing app Snapchat, has announced a partnership and integration with app marketplace Snowflake, promising its advertisers encrypted, privacy-safe and effective ad solutions and signal measurement. Snap also has a new measurement partnership with AppsFlyer.
Snap is also partnering with marketing measurement, attribution and analytics provider AppsFlyer on an advanced privacy-centric measurement solution, and says it is 'exploring ways to expand this solution to other MMPs'. Last month, it announced a partnership with Integral Ad Science (IAS) focused around ensuring brand safety and suitability.