GWI Debuts on Snowflake Marketplace
April. 26, 2024 | By MrWeb
London-based consumer research company GWI has launched its Respondent Level Data (RLD) on the Snowflake Marketplace, giving users access to anonymised, unaggregated consumer data for advanced analytics.
Recently-appointed CTO Nick Dearden (pictured) comments 'We're incredibly proud of our data and the love it's been given by our customers for years - now it's time to take that even further. With the rapid advances in AI and an increased business appetite for insights, opening up access to RLD is becoming more and more important. Snowflake is the perfect partner to help us make our data available to all businesses via their Marketplace. Today, we've taken the first step on that journey with our respondent level data in the platform, and we'll be following this with complementary and aggregated data soon'.