The Power of Audience Suppression in Telco Marketing: A CDP Perspective

April. 16, 2024 | By Zeotap

The introduction of Customer Data Platforms (CDPs) has been a game-changer in this landscape, offering a new level of precision in marketing strategies.

CDPs provide a centralised repository of customer data, integrating information from multiple sources to create a comprehensive, single view of each customer. This integration allows for more accurate segmentation, predictive analytics, and personalised marketing, transforming how telecommunications companies approach their audience engagement.

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