The Power of Audience Suppression in Telco Marketing: A CDP Perspective
April. 16, 2024 | By Zeotap
The introduction of Customer Data Platforms (CDPs) has been a game-changer in this landscape, offering a new level of precision in marketing strategies.
CDPs provide a centralised repository of customer data, integrating information from multiple sources to create a comprehensive, single view of each customer. This integration allows for more accurate segmentation, predictive analytics, and personalised marketing, transforming how telecommunications companies approach their audience engagement.