Why Brands Must Prioritize Customer Loyalty Retention Through Life’s Major Transitions

April. 22, 2024 | By Brent Johnson - Acxiom

In a world of fierce competition, market saturation, and evolving data privacy regulations, brands are finding attracting new customers more difficult (and more expensive) than ever.

This naturally increases the focus on building customer loyalty retention strategies to retain existing customers and maximize customer lifetime value. 

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