Smart Data News

Digitization, Insights & Analytics Bianca Mac Donald Digitization, Insights & Analytics Bianca Mac Donald

The pull of WeChat personalization: lessons western marketers should learn from China's superapp

Since leaving China a year ago, one of the pleasures I miss most is WeChat, China’s celebrated superapp. As a user, I miss the level of control over experiences WeChat granted me, nearly ad-free interactions with people in my community and engagements with brands and services that put me in charge.

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Artificial Intelligence, Creativity Bianca Mac Donald Artificial Intelligence, Creativity Bianca Mac Donald

A Conversation With Accenture Song’s Jatinder Singh On The Necessary Brand Alchemy Required For Organizational Success Today

Data-led creativity has been discussed for years but is reaching a critical inflection point. There is a necessary type of brand alchemy required today that strikes the right balance of creativity, technology, and data, without the sacrifice of humanity.

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