TV upfronts and NewFronts – and CintSnap insights into the state of streaming 2024
April. 23, 2024 | By Cint
Anticipation around TV upfronts and NewFronts is gearing up this spring. Both CTV and linear TV advertising present big opportunities for advertisers.
In particular, a booming demand for CTV ads with revenue on track to grow by 13.8% in 2024, following a 10.4% bump last year.