How to Measure the Environmental Impact of Digital Marketing
April. 22, 2024 | By Dominik Grubelnig - Adverity
In the modern marketing landscape, sustainability isn't just a buzzword; it's a necessity. The industry is increasingly recognizing the need to understand, measure, and reduce the environmental impact of digital advertising.
As businesses embrace eco-conscious practices, the digital marketing sphere faces the challenge of making operations more sustainable. To truly commit to sustainable digital marketing, marketers must first understand and measure their environmental impact.