How to Measure the Environmental Impact of Digital Marketing

April. 22, 2024 | By Dominik Grubelnig - Adverity

In the modern marketing landscape, sustainability isn't just a buzzword; it's a necessity. The industry is increasingly recognizing the need to understand, measure, and reduce the environmental impact of digital advertising. 

As businesses embrace eco-conscious practices, the digital marketing sphere faces the challenge of making operations more sustainable. To truly commit to sustainable digital marketing, marketers must first understand and measure their environmental impact.

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