In the realm of data management, versatility is key. Data manifests in various formats, from flattened to complex and nested data, each serving unique purposes.

Understanding who your audience is and what drives them has always been the foundation of an effective marketing strategy.

Today, TransUnion (NYSE: TRU) announced a partnership between its marketing solutions line, TruAudience®, and Samooha, by Snowflake, a native data clean room solution on Snowflake.

The conversation around cookie deprecation can feel like Groundhog Day. While many of us have grown tired of seeing endless photos of cookies on our LinkedIn feeds, keeping this discussion alive has been essential.

We were fortunate enough to sit down virtually on an AdWeek webinar with Graeme Hutton, well-known research lead at advertising agency, UM.

With many businesses managing more than 10 different marketing channels, trying to effectively optimize cross-channel activity to KPIs can be an overwhelming task.

Everyone in the room is looking up to you for insights. (No pressure.) You go ahead and present your ROIs, contribution percentages, AVM, forecasts and what have you… As you’re speaking, some faces turn confused.

NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it.

In an era where survey results fuel $1 trillion in business decisions, ensuring the integrity of survey data is incredibly important.

Generative AI is transforming the business landscape, offering opportunities for Global 2000 companies to streamline operations, enhance productivity, and gain a competitive edge.

When we embarked on our partnership with DOUGLAS, their primary objective was to establish a robust data and ad tech architecture.

Apple is intensifying its focus on AI by developing a new software tool aimed at app developers, positioning itself to compete more fiercely with Microsoft, according to a report by Bloomberg.

There’s a lot of excitement around the limitless potential of AI, but there is also plenty of mistrust. Last year, a survey by Pew Research Center revealed 52% of Americans are more concerned than excited by the use of AI.

the leader in commercial analytics, today announced it has achieved ISO 27001 (ISO/IEC 27001) certification for the Information Security Management Systems (ISMS) for its entire enterprise

Advertising is often described as matchmaking. Brands have target audiences they're constantly trying to reach with engaging messages. The name of the game, in marketing as in dating, is to find a good match.

Retail media doesn’t come without its fair share of challenges and staying ahead of this game is essential for businesses looking to thrive in 2024 and beyond.

In Antwerp, Belgium, design-tech company iVisual has launched AI-based branding and packaging intelligence technology which it says will 'transform the way companies develop branding and packaging'. The new firm has appointed Julie Dumoulin as its CEO.

Cross-media ad delivery and measurement platform Innovid has announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns, allowing brands and agencies to 'understand, assess and compare' performance in detail and 'without bias' across all their media buys.

Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory bought through the Amazon DSP.

What qualities do audio ads with the most engagement share? This is the focus of the new Audio Attention Report by Veritonic, marking the grand debut of its partnership with AI tech company Realeyes in the process of streamlining best practices for AM/FM and podcasts.