In the fast-paced world of digital marketing, timing is everything. Marketers strive to deliver their campaigns with precision, ensuring maximum impact and engagement from their target audience.

One of the strengths of Dig Insights is our data modeling and visualization.

Television commands a significant share of advertising budgets thanks to its ability to engage mass, diverse audiences with impactful brand messages.

We are delighted to welcome Analytic Edge as a new I-COM Member.

Artificial Intelligence (AI) has been taking the world by storm, and the insights industry is no exception.

Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, has partnered with Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH).

2024 is shaping up to be a record year for the advertising industry as the boost driven by political advertising and the Olympics collides with the influx of new ad platforms like Amazon Prime.

Hi, I’m Darron Jermy the founder of DataIQ NZ. Having delivered a range of award-winning audience solutions in recent years we decided to launch DataIQ so we could continue the journey and develop even more innovative audience products for our clients.

Kantar has announced a partnership with computer vision and attention measurement specialist Realeyes, integrating the latter's Verify identity recognition software into the former's anti-fraud software QubedAI.

In the US, enterprise marketing attribution platform Alembic has raised $14m in series A funding, which it will use to enhance its engineering capabilities, broaden its product range and accelerate client acquisition. Backers include Jeffrey Katzenberg and Joe Montana.

In 2024, advertising personalization is poised to undergo transformative changes as the industry adapts to evolving consumer expectations and privacy considerations. One significant shift will be the accelerated adoption of privacy-centric personalization methods.

Marketing dashboards offer a solution to this challenge by providing a quick and easy way to monitor, analyze, and make decisions from your marketing data.

With all the hype around AI, it’s become hard to separate speculation from reality. But a new report from Acxiom, Where AI and Marketing Collide: 2024 CX Predictions, cuts through the noise with hard data on how brands are using AI to transform customer experiences right now.

The explosion of mainstream access to generative AI tools has led to a lot of discussion as to how AI can be used to assist in market research, such as summarizing themes from large amounts of open-ended responses or identifying high-level trends in survey data (e.g., Kieser, 2023).

In the dynamic landscape of Retail Media, staying ahead of the curve is paramount to success. At its core, retail media revolves around connecting with the right audience at the right moment with compelling messaging.

As a global information and insights company, data privacy is central to the work we do at TransUnion. But as technology and the data privacy landscapes continue to evolve, businesses and solutions need to evolve as well.

If there’s one thing about the 2024 Consumer Electronics Show (CES) upon which most everyone can agree, it’s that 2024 was the year of artificial intelligence (AI).

Why Retail Media is so important for successful targeted advertisement strategy in a privacy-focused era?

Digital transformation has emerged as a critical strategic imperative for companies around the globe. It's not just a fleeting trend; digital transformation is crucial for staying competitive in an increasingly digitalized world.

TikTok is continuing its e-commerce transformation, exploring an experimental feature that could potentially turn every video on the platform into a storefront, as reported by Bloomberg.