AI Finds How Volume and Length Affect Audio Ad Engagement
Feb.21, 2024 | By Radio Ink
What qualities do audio ads with the most engagement share? This is the focus of the new Audio Attention Report by Veritonic, marking the grand debut of its partnership with AI tech company Realeyes in the process of streamlining best practices for AM/FM and podcasts.
The study involved a group of dedicated podcast listeners who evaluated four podcast ads for a vitamin subscription service, with their reactions captured through Realeyes’ PreView technology. Spots were two different lengths, :32 and :95, with varying degrees of volume, effects, and messaging.