Launch, Funds and CEO Hire for Belgium's iVisual

Feb. 22, 2024 | By MrWeb

In Antwerp, Belgium, design-tech company iVisual has launched AI-based branding and packaging intelligence technology which it says will 'transform the way companies develop branding and packaging'. The new firm has appointed Julie Dumoulin as its CEO.

Wim Hamaekers, Managing Partner at One Inch Whale says the firm aims 'to maximise the use of existing data and knowledge before conducting consumer research', and adds: 'The iVisual platform is a perfect complement to our current services enabling us to make concrete design recommendations regarding brand and packaging. This is invaluable for our customers'. Athena CEO Ignace Cosaert comments: 'By investing in iVisual, we underline our commitment to innovation beyond artwork and prepress. We are ambitiously looking ahead and believe very strongly in this partnership with impact in the packaging industry'.

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