Cross-Media Measurement 'First' for Innovid
Feb. 22, 2024 | By MrWeb
Cross-media ad delivery and measurement platform Innovid has announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns, allowing brands and agencies to 'understand, assess and compare' performance in detail and 'without bias' across all their media buys.
Head of Product Strategy Blair Robertson (pictured) comments: 'As TV becomes 100% digital, a new world of transparent measurement is opening up across the advertising ecosystem, allowing buyers and sellers to identify optimizations and improve efficiency to decrease waste and strengthen performance... With so many ways to buy inventory, advertisers are challenged to understand where their ads landed, the outcomes they drove, and the performance of DSP and SSP partners. While most DSPs and SSPs provide measurement insights, there has never been a way to consistently compare them within a campaign. Now, with InnovidXP, brands and agencies get a chance to 'see past their buys' and start optimizing toward KPIs based on real-time, unbiased analysis'.