Smart Data News
Audience Data Sessions: Q&A with AnalyticsIQ
My name is Margo Hock, and I am VP of Digital Partnerships at AnalyticsIQ. AnalyticsIQ is the leading people-based marketing data creator and predictive analytics innovator.
How CDPs can benefit Telco companies: Zeotap CDP and Virgin Media O2 Success Story
The telecom industry is a fiercely competitive sector where standing out amidst a plethora of companies is paramount.
Attention Strengthens Advertisers’ Contract with Audiences
Tom Roach, VP Brand Strategy at Jellyfish, shared his perspective on how attention improves advertising effectiveness.
Helping Advertisers See the Bigger Picture of Attention
Phil Sumner, SVP Global Data, Audiences & Technology Solutions Director at Publicis Groupe, has tracked the evolution of advertising metrics throughout his career.
Zeotap CDP’s Crucial Role in DOUGLAS’ Retail Media Strategy
When we embarked on our partnership with DOUGLAS, their primary objective was to establish a robust data and ad tech architecture.
Audience Data Sessions: Q&A with Data IQ
Hi, I’m Darron Jermy the founder of DataIQ NZ. Having delivered a range of award-winning audience solutions in recent years we decided to launch DataIQ so we could continue the journey and develop even more innovative audience products for our clients.
Attention is All About Delivering Value
As attention matures, advertisers are looking to their media partners to help them navigate this landscape.
Audience Data Sessions: Q&A with Expandi Group
My name is Raffaele Apostoliti, and I'm the President & CEO over at Expandi Group. Expandi is the largest B2B Data provider in Europe for both lead generation and advertising campaigns.
Audience Data Sessions: Q&A with YouGov
I’m Dörthe Jans, Director of Audience Data at YouGov, and part of YouGov’s global Activation team that helps brands and their agencies supercharge advertising campaigns with addressable audiences and unique, highly effective media.
Kantar's Comprehensive Approach to Attention
Duncan Southgate, Senior Director of global creative in Kantar’s Insights division, is a creative, media, and brand insights expert passionate about delivering practical and efficient solutions to make advertising and media plans better.
Audience Data Sessions: Q&A with Finity
I’m Luke Cassar, a Senior Consultant at Finity. Finity is a leading independent actuarial and analytics firm based in Australia and New Zealand.
Audience Data Sessions: Q&A with Playwire
I’m Nathan Thomas, SVP of Data Sales & Strategy at Playwire. I have been with Playwire for 15 years, where I have either founded or managed our Yield Ops, Ad Ops, and Publisher Management teams.
Audience Data Sessions: Q&A with Playwire
I’m Nathan Thomas, SVP of Data Sales & Strategy at Playwire.
Innovating ad measurement with Mindshare’s Courtney Thompson
Media agencies today must navigate brands’ expectations for campaign efficacy, while ensuring those expectations are met by publishers.
Audience Data Sessions: Q&A with Powerlytics
Can you introduce yourself and your audience solutions? I am the Head of Strategic Partnerships at Powerlytics. My role is to identify new growth opportunities where our unique IRS-based data solution can add value for partners and their customers.