Five ways to prepare for the cookieless era
Feb. 28, 2024 | By Ben Cicchetti - InfoSum
The conversation around cookie deprecation can feel like Groundhog Day. While many of us have grown tired of seeing endless photos of cookies on our LinkedIn feeds, keeping this discussion alive has been essential.
Why? Unfortunately, too many businesses are willing to bury their heads in the sand and wait until they have to move away from third-party cookies. Equally, many legacy tech providers are happy to continue selling short-term advertising solutions built on third-party identifiers that simply won’t survive the upcoming changes.