Maximizing Executive Support for Your Marketing Mix Modeling Results

Feb, 2024 | By Mass Analytics

Everyone in the room is looking up to you for insights. (No pressure.) You go ahead and present your ROIs, contribution percentages, AVM, forecasts and what have you… As you’re speaking, some faces turn confused.

When you finish, you get a good round of applause. Maybe it’s all good after all? “Thank you for your amazing work, but I think we still need more data before we follow up with this.”

In the end, the team decided to increase the Search budget by 23% based on what the last-click attribution digital report suggested! And just like that, all your work has gone for naught…

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