TransUnion Partners with Samooha, by Snowflake, to Drive Privacy-First Data Collaboration in Advertising
Feb. 28, 2024 | By Neustar
Today, TransUnion (NYSE: TRU) announced a partnership between its marketing solutions line, TruAudience®, and Samooha, by Snowflake, a native data clean room solution on Snowflake.
The partnership paves the way for a privacy and data-driven future in the advertising industry. This also represents a significant step forward in TransUnion's pursuit of interoperability everywhere, making its industry-leading consumer data and identity resolution capabilities available across the marketing technology landscape.