Ethical Considerations For AI-Driven Marketing
Feb. 1, 2024 | By Barry Lowenthal - MediaPost
There’s a lot of excitement around the limitless potential of AI, but there is also plenty of mistrust. Last year, a survey by Pew Research Center revealed 52% of Americans are more concerned than excited by the use of AI.
Brands are already operating in an environment in which people are distrustful of the information they receive. This problem is compounded by the risks AI can pose, including deep fakes and other falsities that the technology can not only enable but supercharge.