Zeotap CDP’s Crucial Role in DOUGLAS’ Retail Media Strategy
Feb. 14, 2024 | By Zeotap
When we embarked on our partnership with DOUGLAS, their primary objective was to establish a robust data and ad tech architecture.
This architecture would enable internationalisation, introduce new marketing solutions, and explore secure channels for the future. DOUGLAS sought a solution to enhance their Retail Media strategy, focusing on unlocking first-party data both on-site and off-site to achieve a comprehensive 360-degree brand activation.