NIQ Creates Media Division, Hires Busignani to Lead It
Feb. 29, 2024 | By MrWeb
NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it.
NIQ Chief Revenue Officer Susan Dunn comments: 'With the launch of the Media Division under the leadership of Lana, we are thrilled to round out NIQ's suite of services. This strategic initiative harmonizes our capabilities, offering clients a comprehensive solution to make informed and unified decisions in their marketing endeavors. Lana's wealth of experience and strategic vision align seamlessly with our commitment to providing clients with the Full View, reinforcing NIQ's position as a trusted partner in driving business success'.