AgeTech is a growing category of technology solutions designed to meet the needs of the 50+ audience. Business leaders and creatives tackling challenges and opportunities in this space require a deep understanding of how the audience lives, their plans for the future, and their needs and values, to build the right solutions.

Golden rules are essentially a set of best practice guidelines for the set up of media campaigns and the measurement of delivery and performance.

Retail media is at the cusp of a transformative journey. In recent years, it has undergone substantial evolution, fueled by changing consumer behavior and the digital revolution.

Cint, the Research Technology pioneer, today announced the seamless integration of social platform measurement into its attitudinal measurement product, Lucid Impact Measurement by Cint, addressing long-standing challenges in brand lift measurement across multiple media platforms.

The term ‘digital transformation’ has been so misused, it’s tempting to reject it altogether. So, let’s be clear. What is it?

Brands looking to reach holiday shoppers this year need access to high-quality audience data.

While companies utilize several layers of security to help protect their businesses and employees against cyber attacks, consumers typically only have cyber incident support that deals with the consequences of a data breach or identity theft after it happens.

As a result, important insights may be overlooked, and decision-making can often be delayed.

Born between 1997 and 2012, Gen Z has grown up as digital natives. According to Mindshare’s Audience Origin: Teenagers research they are the ‘discerning generation’, are more connected to the outside world and have a strong sense of empowerment and ambition.

As consumer preferences change to incorporate new media and shopping experiences, marketing infrastructure itself must evolve.

Digital advertising is in flux. As traditional identifiers such as cookies are phased out, brands are grappling with a profound shift in data collection. The challenge? How to gain a nuanced understanding of ad awareness, brand lift, outcomes performance indicators, and other critical KPIs, all while maintaining consumer trust.

Snapchat’s creator community is thriving, with content creators seeing success on our platform and growing a highly engaged audience by giving Snapchatters an authentic look at their lives.

Personalization is a hot topic right now, especially for brands that want to scale up. McKinsey & Company research shows that 71% of consumers expect personalized engagements.

TikTok is taking its advertising game to a new level with the launch of "Out of Phone," a program that extends TikTok content beyond smartphones and into the physical world. The initiative will allow brands to use TikTok content in real-world locations such as billboards, cinemas, restaurants and more.

There’s a class of machine learning techniques known as black boxes.

After one year of operation, Netflix’s ad-supported option will offer new advertising and measurement innovations.

Cadent, a provider of advanced TV advertising solutions, has announced a partnership with Comscore's programmatic unit Proximic, integrating two of the latter's services into the Cadent Aperture platform.

Nielsen has partnered with consumer research platform GWI to launch 'the Nielsen GWI Fusion', promising clients 'more comprehensive insights' into US TV audiences, cross-media behavior and its drivers.

Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate insights into your consumers is critical for understanding where and how to effectively reach them.

Google is introducing Google Ads Data Manager, a tool designed to streamline the handling of first-party customer data for digital marketing efforts in the post cookie world.