How to pick the right TV advertising solutions to understand viewership and subscriptions
Oct. 20, 2023 | By Tara Franceschini - LiveRamp
Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate insights into your consumers is critical for understanding where and how to effectively reach them.
With the latest market trends pointing to an uptick in ad spend and continued surges in the wide range of digital channels, media companies must balance how their marketing budgets drive tune-in and subscriptions just like any other advertiser would.
Being able to accurately measure the impact of your digital investment in order to track how your tune-in campaign performed along with what subscriptions were garnered is the exact type of marketing optimizations needed in this era of media fragmentation and required accountability.