Enhancing Marketing Infrastructure in the AWS Cloud with LiveRamp Identity
Oct. 17, 2023 | By Tom Affinito - LiveRamp
As consumer preferences change to incorporate new media and shopping experiences, marketing infrastructure itself must evolve.
Marketers must incorporate new consumer channels while staying compliant with heightened customer data privacy regulations. The proliferation of data across multiple channels, applications, and data stores, as well as the interoperability of previously isolated MarTech and AdTech technologies are additional factors driving significant change in an enterprise’s marketing technology stack.