TikToks are going OOP and other news
Oct. 20, 2023 | By Mindshare
TikTok is taking its advertising game to a new level with the launch of "Out of Phone," a program that extends TikTok content beyond smartphones and into the physical world. The initiative will allow brands to use TikTok content in real-world locations such as billboards, cinemas, restaurants and more.
Building on the success of a partnership with Redbox, which featured TikTok content on over 3,000 kiosks, TikTok has extended the approach with more media partners, to bring existing campaigns to an even broader range of places.