Why understanding Gen Z is so important for travel marketers
Oct. 11, 2023 | By Marion Faguet - Mindshare
Born between 1997 and 2012, Gen Z has grown up as digital natives. According to Mindshare’s Audience Origin: Teenagers research they are the ‘discerning generation’, are more connected to the outside world and have a strong sense of empowerment and ambition.
These behaviours really shape their attitudes to travel. And this generation really likes to travel – an average of 29 days per year (Hotelmize) and 65% of Gen Z rank ’travel and seeing the world’ as the most important way to spend their money (Telus International).