Unlocking the future of retail media networks
Oct. 18, 2023 | By InfoSum
Retail media is at the cusp of a transformative journey. In recent years, it has undergone substantial evolution, fueled by changing consumer behavior and the digital revolution.
The COVID-19 pandemic further accelerated the shift towards online shopping, with online sales now accounting for a staggering 20.3% of all retail transactions.
This surge in digital consumerism is not just reshaping the way we shop but also influencing how retailers gather first-party data. This data treasure trove offers immense potential for enhancing the shopper experience. Retail media bridges the gap, allowing retailers to harness their first-party data and collaborate with brands, transforming themselves into media companies. The result? A seamless partnership where retailers empower brands to create demand for their products.