Sustainable CX is the fifth customer experience trend examined in our new report ‘Where AI and Marketing Collide: 2024 CX Predictions’. For some people this might be a bit of a puzzle. There’s an intuitive link between sustainability and energy use, product design, or packaging…but CX?

Deloitte estimates that the Generative AI market is set to double every two years for the next decade, while McKinsey suggests that generative AI could increase marketing productivity with a value between 5% and 15% of total marketing spending annually.

In today’s data-driven landscape, brands often find themselves in a dilemma when it comes to sharing their valuable first-party (1P) data in its raw format.

As consumer preferences change to incorporate new media and shopping experiences, marketing infrastructure itself must evolve.

Whew! We’re in the heart of the autumn martech event season and my air miles counter is spinning. So is my head – but in a good, nerdy way – especially after the practical learnings I got in late September in New York City.

Dentsu announced the release of unified solutions for Merkury, the leading global data and identity platform, that gives marketers ownership and growth of first-party identity to enable a total experience — turning creative, media and customer experience data into intelligent actions that drive growth and brand loyalty.