Nielsen Fuses TV Measurement with GWI Consumer Data
Oct. 31, 2023 | By MrWeb
Nielsen has partnered with consumer research platform GWI to launch 'the Nielsen GWI Fusion', promising clients 'more comprehensive insights' into US TV audiences, cross-media behavior and its drivers.
GWI's CEO Tom Smith says, 'The combination of Nielsen's unrivalled view of the media landscape, and GWIs deep consumer insights, provides a far more advanced picture of target audiences and how they engage with media. This means more precise planning and measurement and better audience engagement - something we know really matters to our combined customers'.