Nielsen Fuses TV Measurement with GWI Consumer Data

Oct. 31, 2023 | By MrWeb

Nielsen has partnered with consumer research platform GWI to launch 'the Nielsen GWI Fusion', promising clients 'more comprehensive insights' into US TV audiences, cross-media behavior and its drivers.

GWI's CEO Tom Smith says, 'The combination of Nielsen's unrivalled view of the media landscape, and GWIs deep consumer insights, provides a far more advanced picture of target audiences and how they engage with media. This means more precise planning and measurement and better audience engagement - something we know really matters to our combined customers'.

More…

Previous
Previous

Proximic Integrates with Ad Solutions Firm Cadent

Next
Next

How to pick the right TV advertising solutions to understand viewership and subscriptions