Cint’s Lucid Impact Measurement introduces new Social Measurement capabilities to radically expand Cross-Platform Brand Lift Measurement
Oct. 27, 2023 | By Cint
Cint, the Research Technology pioneer, today announced the seamless integration of social platform measurement into its attitudinal measurement product, Lucid Impact Measurement by Cint, addressing long-standing challenges in brand lift measurement across multiple media platforms.
Lucid Impact Measurement by Cint is poised to change the game in an era where a patchwork of brand lift studies from multiple social platforms with differing, non-comparable methodologies is needed to gauge campaign effectiveness.