Proximic Integrates with Ad Solutions Firm Cadent
Oct. 31, 2023 | By MrWeb
Cadent, a provider of advanced TV advertising solutions, has announced a partnership with Comscore's programmatic unit Proximic, integrating two of the latter's services into the Cadent Aperture platform.
Lee Blickstein (pictured), Proximic's VP of Targeting Solutions, comments: 'With more than 5,000 advertising clients already relying on Proximic by Comscore's privacy-compliant, ID-free audience targeting to complement their traditional behavioral targeting solutions, we're excited to partner with Cadent to continue building on this strong adoption. This integration allows us to open the door for more advertisers and marketers to achieve added reach while remaining focused on performance'.