The Audience Targeting Playbook: The Data Brands Need for a Happy Holiday Season
Nov, 2023 | By Chelsie Pals - Eyeota
Brands looking to reach holiday shoppers this year need access to high-quality audience data.
Whether you’re looking to reach gift shoppers, seasonal travelers, holidays hosts, or year-end revelers, your brand needs access to the right digital profiles to engage your best audiences on display, mobile and social channels.
Holiday spending in 2023 is expected to reach $1.328 trillion in the U.S., up 4.5 percent over last year—and that’s just the tip of the iceberg when it comes to global spend. Consumers worldwide have begun their holiday shopping earlier than ever before, and holiday retail ecommerce sales are forecast to be the highest ever.