While a firmly established pillar of modern commerce, how many organizations can truly claim to be consumer-first?

Building on our initial report in the CMO playbook series, we release this second installment in the Capgemini Research Institute’s CMO playbook series, Generative AI and the evolving role of marketing: A CMO’s playbook.

Synthetic survey response specialist Fairgen has secured $8m in seed funding, as it readies to launch its flagship solution FairBoost, which it says doubles the size of under-sampled segments using predictive synthetic responses.

In New Jersey, applied behavioral science insights agency BEESY has announced the launched of a custom-built AI analysis model called SAM.

Tessa Burg, CTO at digital marketing agency Mod Op, lives for the “ah-ha moment” and “getting creative about capturing information” about an audience and users while respecting privacy.

Samsung Ads, a unit of the consumer electronics giant's media division, has rolled out an 'Insights Planner' tool to its UK clients and advertisers, for use in planning and optimising cross-screen TV campaigns. The firm has plans to expand the service to other countries, starting with Germany.

Attention measurement specialist Amplified Intelligence has launched a self-service version of its attentionPROVE solution, allowing agencies to play 'a hands-on role' in optimising campaign ROI.

Creative effectiveness platform DAIVID has appointed Eli Drake as its new Head of Data Science. Drake has spent the last ten years as Director of Business Intelligence and Analytics with legal practice Testan Law.

In Chicago, consumer intelligence giant NielsenIQ has announced the launch of its 'NIQ Ask Arthur' GenAI-driven tool, integrated within the NIQ Discover platform.

San Francisco-based CX platform Gorgias has raised $29m from existing investors. The money will be used to expand the firm's suite of AI tools for eCommerce brands, and specifically to launch AI Agent, described as a fully autonomous AI teammate built on brands' own knowledge bases, data and integrations.

Whether moving data from one data warehouse to another or switching between different data integration platforms, migrating marketing data can be a complex process.

In the ongoing debate about advancements in AI technology and its impact on various industries, we are once again faced with an example of the Pareto Principle. While AI recommendations, strategies, and insights can get you 80% of the way, the last 20% makes all the difference.

Amazon Prime Video has unveiled a suite of new interactive and shoppable ad formats, including shoppable carousel ads, interactive pause ads, and brand trivia ads.

You’ve heard about the metaverse… but what about the fediverse? Short for “federated universe,” the fediverse represents a collection of interconnected, community-owned social platforms.

Market segmentation has never been so important in creating engaging brand experiences. Understanding the difference in psychographics vs demographics vs behavioral segmentation is a crucial piece of this puzzle.

Due to walled gardens – platforms that distribute their specific targeting data only in combination with their own inventory and don’t grant access to the collected data – for example, it was neither possible to fully capture the customer journey nor to include offline contact points.

As technology evolves rapidly, accessing digital services has become second nature for younger generations. However, for many elderly individuals, navigating complex digital interfaces poses a significant challenge.

The role of the marketing team is changing. Customers are increasingly calling for more channels, and the mountain of marketing data is growing. However, many marketers are still struggling to turn this data into valuable insights.

Anna Estlund is the Senior Director of Insights and Strategy at Pernod Ricard. She shared with Realeyes how the company is approaching attention measurement for its roster of brands.

Snapchat unveiled a suite of new augmented reality (AR) and machine learning (ML) tools during the 2024 IAB NewFronts event, aimed at assisting brands and advertisers in engaging users through interactive experiences on the platform.