Ad Targeting Through Large Language Models
May. 13, 2024 | By Laurie Sullivan - MediaPost
Tessa Burg, CTO at digital marketing agency Mod Op, lives for the “ah-ha moment” and “getting creative about capturing information” about an audience and users while respecting privacy.
The secret is using large language models (LLMs) and create a platform that "listens" for what consumers do and don’t like.
Those platforms are based on artificial intelligence and large language models, mostly using data related to how someone takes action.