Ad Targeting Through Large Language Models

May. 13, 2024 | By Laurie Sullivan - MediaPost

Tessa Burg, CTO at digital marketing agency Mod Op, lives for the “ah-ha moment” and “getting creative about capturing information” about an audience and users while respecting privacy.

The secret is using large language models (LLMs) and create a platform that "listens" for what consumers do and don’t like.

Those platforms are based on artificial intelligence and large language models, mostly using data related to how someone takes action.

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