Traditionally, Journeys were triggered solely by user-generated events. However, by attentively listening to our customers’ needs, we recognised the demand for initiating workflows based on changes in user attributes.

Meta CEO Mark Zuckerberg has announced the company's next steps toward investing in artificial intelligence -- highlighting plans to open-source the emerging technology, build an infrastructure, fuse the company's two leading AI research groups, and connect Meta's efforts to its ongoing metaverse development vision.

Data sharing and activation platform LiveRamp has agreed to acquire clean room software provider Habu, for cash and stock totalling around $200m.

Today, Havas Media Network (HMN) shares the impressive growth of CSA – the agency network’s global brand dedicated to helping clients understand and meaningfully activate customer data to optimize growth.

Veteran digital marketing firm Razorfish, a subsidiary of Publicis, has promoted Sisi Zhang to serve as its Chief Data and Analytics Officer, and hired Matt Lefever as COO.

GroupM, WPP's media investment group, has announced it will integrate behavioral data into its Choreograph insights platform via Google's Audience Insights API.

In the ever-evolving world of marketing and advertising, businesses faced a growing need to track individual identities across multiple devices as consumer behavior became increasingly fragmented.

“Yes, I guess let's consider our times as the post-COVID times, right? We’re faced with turmoil in the economy, and in household budgets, and most industries aim to give the best value at the best price while doing responsible marketing.

My name is Raffaele Apostoliti, and I'm the President & CEO over at Expandi Group. Expandi is the largest B2B Data provider in Europe for both lead generation and advertising campaigns.

The healthcare industry will never be the same. New data and technologies enabling telehealth services and remote monitoring programs are revolutionizing patient care, while personalized medicine based on advances in genomics and biology is at long last becoming a reality.

This week, OpenAI launched the GPT Store, an online marketplace enabling users to share their own chatbots, developed using OpenAI's language models.

My name is Josh Raper. I am the VP of Global Marketing for Affinity Answers.

In the fast-paced world of marketing, businesses are constantly striving to gain an edge, often at the expense of their most valuable asset – customer data.

TikTok is setting its sights on growing its TikTok Shop U.S. business tenfold to as much as $17.5 billion in 2024, according to a new report from Bloomberg. In addition, the company is also looking to launch TikTok Shop in Latin America soon.

Today’s consumers are constantly bombarded with advertisements from every direction. A quick Google search reveals that the average person encounters between 4,000 and 10,000 daily ads — as if you needed data to back up your daily reality.

It’s a tidal shift in digital advertising. Last week, Google began its long-promised phase out of third-party cookies in Chrome, the world’s most popular web browser.

I’ve always had a love for video games. They provide a fantastic form of escapism and storytelling that is so different from any other platform.

Dynata, the world’s largest first-party data company for insights, activation and measurement, today announced the appointments of three senior directors in Asia Pacific.

Adstra, the fast-growing provider of enterprise identity resolution for all marketing and media touchpoints, today announced the appointment of Lance Brothers as Chief Revenue Officer.

Listening to Executive Vice President and CMO of Nationwide Mutual Insurance Company Ramon Jones describe business, one might think that collaboration will become this year's mighty buzzword.