New Year's Resolution: Never share data again
Jan. 2, 2024 | By Nick Henthorn - InfoSum
In the ever-evolving world of marketing and advertising, businesses faced a growing need to track individual identities across multiple devices as consumer behavior became increasingly fragmented.
To meet this demand, many companies relied on technology that required data to be shared, centralized, and combined. The concept of identity resolution and data onboarding companies became prevalent, granting these third parties with unprecedented access to their clients' customer data.