LiveRamp Buys Clean Room Specialist Habu
Jan. 18, 2024 | By MrWeb
Data sharing and activation platform LiveRamp has agreed to acquire clean room software provider Habu, for cash and stock totalling around $200m.
LiveRamp says the deal will 'unlock powerful measurement and analytics use cases' as well as more generally enhancing its collaboration offer.
Habu CEO Matt Kilmartin says of the deal: 'LiveRamp and Habu approached the data collaboration market with two complementary strategies that share the common goal of creating the largest data collaboration network rooted in privacy'. LiveRamp CEO Scott Howe (pictured) adds: 'Through this acquisition, we will further empower our customers to unlock insights, use cases, and revenue streams by seamlessly connecting data and deepening measurement, across any platform or partner they prefer'.