Lance Brothers Appointed as Chief Revenue Officer at Adstra to Further Propel Growth in Omnichannel Identity Resolution
Jan. 8, 2024 | By Adstra
Adstra, the fast-growing provider of enterprise identity resolution for all marketing and media touchpoints, today announced the appointment of Lance Brothers as Chief Revenue Officer.
Brothers, a seasoned revenue leader with a rich background in data-driven digital media, is the latest industry veteran to join the Adstra leadership team.
Brothers previously oversaw the rapid growth of NCSolutions, and most recently, Throtle. Prior to NCS, Brothers held a number of senior roles at Nielsen. He brings to Adstra a long, successful track record of building high-performing sales organizations, fostering meaningful client partnerships, and executing winning commercial strategies.