Razorfish Promotes for C-Suite Analytics Role
Jan. 19, 2024 | By MrWeb
Veteran digital marketing firm Razorfish, a subsidiary of Publicis, has promoted Sisi Zhang to serve as its Chief Data and Analytics Officer, and hired Matt Lefever as COO.
Company President Dani Mariano comments: 'Sisi exemplifies what it means to be a leader and an innovator. Data is king. During a time when brands are looking for new ways to implement and simplify processes or looking for expertise around the impact of AI and automation, we could not think of someone more deserving to shepherd our growing data and analytics capabilities'.