GroupM Adds Google Behavioral Data to Choreograph
Jan. 12, 2024 | By MrWeb
GroupM, WPP's media investment group, has announced it will integrate behavioral data into its Choreograph insights platform via Google's Audience Insights API.
Stephan Bruneau, Product Leader for Insights and Planning at GroupM says of the deal: 'We're proud of the brilliant tool our team has delivered in partnership with Google and to be the very first agency group to unlock this opportunity for our clients. Better understanding the interests, habits, and needs of audiences is a constant request from clients and we now have industry leading tech to help them navigate this challenge'.