Precision marketing strategy: winning the battle for relevance in a cluttered advertising landscape

Jan. 2, 2024 | By Ward Anderson - RAPP

Today’s consumers are constantly bombarded with advertisements from every direction. A quick Google search reveals that the average person encounters between 4,000 and 10,000 daily ads — as if you needed data to back up your daily reality.

The sheer volume is staggering, making it crucial for brands to cut through the clutter and capture the attention of their target audiences.

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