Private Path: A new era for first-party data collaboration
Jan. 9, 2024 | By Alistair Bastian - InfoSum
In the fast-paced world of marketing, businesses are constantly striving to gain an edge, often at the expense of their most valuable asset – customer data.
Pursuing higher match rates, increased scale across questionable real-time bidding (RTB) media, and the elusive "single customer view" have led to businesses sacrificing the one competitive advantage that truly matters – a stable customer relationship.