Three Ways Healthcare Marketing is Changing Patient Care
Jan. 3, 2024 | By Andrea Reichenbach - Acxiom
The healthcare industry will never be the same. New data and technologies enabling telehealth services and remote monitoring programs are revolutionizing patient care, while personalized medicine based on advances in genomics and biology is at long last becoming a reality.
Healthcare professionals can now identify trends with generative AI that assist in diagnosis and treatment recommendations, driving a shift to more frequent and earlier monitoring and interventions at scale that are predicted to generate exponential societal benefits.