The fediverse has captured industry attention for its novel view of decentralized social media. Growing frustration with social fragmentation, content moderation, and data breaches has placed newfound importance on privacy and community.

Your customers are complex, and you need to understand them to deliver the personalized experiences they expect – their attitudes, behaviors, preferences, and more.

The launch of ChatGPT in November 2022 brought AI into mainstream digital marketing, and the last 18 months have seen a rapid progression in AI technology's capabilities and its adoption within marketing teams.

My name is Margo Hock, and I am VP of Digital Partnerships at AnalyticsIQ. AnalyticsIQ is the leading people-based marketing data creator and predictive analytics innovator.

Quality should be the North Star of the consumer data industry, but bad incentives and lack of education has delayed the industry’s appetite to fix it.

Google hosted its annual I/O developer conference this week, unveiling a range of AI products and Gemini updates. Here's a breakdown of the key highlights:

Data-driven teams can’t rely on manual integration processes — they take too long to configure and are error-prone and hard to maintain. But automating data integration tasks to create a single view of your data poses its own challenges.

Innovations in ad formats, premium content, targeting, and personalization are ushering in a new golden age for TV.

AttentionX brings instant attention predictions to one of the largest creative databases in market. Mars is the first global advertiser to pilot integrated solution for creative effectiveness at scale. 

While a firmly established pillar of modern commerce, how many organizations can truly claim to be consumer-first?

Building on our initial report in the CMO playbook series, we release this second installment in the Capgemini Research Institute’s CMO playbook series, Generative AI and the evolving role of marketing: A CMO’s playbook.

Synthetic survey response specialist Fairgen has secured $8m in seed funding, as it readies to launch its flagship solution FairBoost, which it says doubles the size of under-sampled segments using predictive synthetic responses.

In New Jersey, applied behavioral science insights agency BEESY has announced the launched of a custom-built AI analysis model called SAM.

Tessa Burg, CTO at digital marketing agency Mod Op, lives for the “ah-ha moment” and “getting creative about capturing information” about an audience and users while respecting privacy.